Description: Risk assessment tool and website to promote screening and early detection of breast cancer among women in the general population. Interactive features include a personalized risk assessment and a screening plan based on the user’s health history. Efficacy in motivating screening intentions and behaviors was evaluated among 750 women. Thinkhealth.com was more effective than printed material in educating women on screening techniques, reducing anxiety about mammograms, and strengthening intentions to maintain a screening regimen.
Funding: National Cancer Institute (NCI) R3CA66498A and R4CA66498B
Target Population: Women in the general population
Efficacy Test: Six-month study among 750 women
Outcomes: Reduced anxiety about mammograms and strengthened intentions to maintain a screening regimen. More effective than printed material in educating women on screening techniques.